allow us to introduce ourselves.
We’re Kristin & Merel! Two girls who chose the chaos. We met “networking” in our 20s in nyc when Kristin was working in music and Merel was working in start-ups. We immediately realized we had a beautiful future of “this and yap” ahead of us and have been friends since. Fast forward to a year ago, we had the opportunity to work together on a new celebrity brand. Now, we spend everyday talking about marketing, career, culture, building empires that lead to impact, and, of course, aesthetics.
wtf is structured chaos
The brainchild of two people that have more creative energy than they know what to do with. We thrive when we’re doing the most and would laugh about our self-imposed chaos, always adding, “but in structured way.”
During our daily convos we realized how much insight we have to offer our community and despite gatekeeping being “in” for 2025, we’re always going to put people on - it’s our nature. We hope to be a resource for everything, from spotting industry trends and inspiration we find motivating, to audiobooks worth the listen and the best gloss that won’t dry out your lips. We have range.
Here’s what to expect:
weekly curation of culture happenings delivered on Sundays
content we can’t stop thinking about
deep dives on what matters in culture
recommendations and what we’re obsessing over
work opportunities to connect our network of brands and creatives
and astrology predictions that just might make you rich
Moral of the story, we made this for you and we are doing our absolute best as two Leo risings to welcome criticism. So tell us what you like, what you don’t, or what you want more of. We aim to please (and be validated, because, well, the Leo rising thing).
stay with us.
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