SCTT: god forbid I'm a sensitive gangster

herbal cocktails, tennis hyper-fixation and baddie affirmations

and

Jul 06, 2025

It’s Sunday which means trend report time!!! If you’re new here, this is our weekly newsletter where we dive into top of mind trends & shifts in culture. If you’ve been around, this is officially rebranded as SCTT: structured chaos tailored trends. Because we can’t help ourselves — we love alliteration and an opportunity for ~a moment~.

I know we missed a few weeks of trend spotting but KT was busy getting engaged in the south of France (issa fiance!! 💍💍) and MP has been hyper-fixated on tennis to get back into competition shape and shooting content SO WE’RE SORRY OK!!! We’ll never leave you again this long. Fr though the past few weeks have been cute asf and we realized things so without further ado here is a brief recap of the new meaning of life according to us:

After a month that has truly been a whirlwind full of fun and gratitude I want to put this energy into a jar and harvest it because this is how life should feel for the rest of forever and how everyone is meant to feel every day - KT
Ending two weeks of separation anxiety with a night of martinis AND keeping my mouth shut about KT’s surprise engagement party happening in 12 hours shows that I’m truly capable of anything - MP

We also kicked off July with a one-track mind. Enter: the official start of our 60 day sprint of crushing our personal goals. It is time to be seen. It is time to grow. It is time for POSTING so buckle up cause we’re talking more Reels, more TikToks, more newsletters, more US. We hope you join us along for the ride and if you’re on a similar journey and want access to our exclusive hype team group chat send us a message and join the party. Follow us on IG / TT / Substack @kristinjenee @merelpetri @structuredcha.os <3

Share structured chaos

the structure

getting freaking ENGAGED IN THE SOUTH OF FRANCE
Uranus moving into Gemini to remind us to be that b*tch
hibernating to catch up on ~~reality tv~~ Love Island post eurotrip
personal content calendars for july cause if you’re doing it for other ppl, why aren’t you doing it for yourself?
content group chats to keep each other motivated and accountable
reuniting with your maniac dog after 2 weeks & reminding her how to act
not letting yourself do any shopping until june budget doc is complete + everything is paid for
saying affirmations every morning when you wake up because your brain is more malleable
downloading the july mood board bundle to reinforce you’re affirmations

the chaos

playing tennis for 2.5 hrs in 90 degrees + sunny
your moms going viral on TT because they’re friendship goals
the black millennial urge to grill and seafood boil for July 4th week
europe’s dehydration culture, why are we rationing the Acqua Panna!
going to COWBOY CARTER on the wrong night in paris & missing Hov
live threading love island & standing on the hill that we don’t need an older cast
eating anything and everything you wanted for two weeks & still losing weight (europe isn’t real)
clocking that all your friends removed you from Find My at the same time for your surprise engagement party

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this week’s motto

People pleasing is manipulation - Mel Robbins

We know Mel Robbins is a bit of a polarizing lady, but this recent episode of her podcast had quite the impact on us and helped to shift our perspective around people pleasing. The TLDR is she explained how people pleasing isn’t actually about putting others first, it’s about wanting to maintain control and is a form of manipulation. Because essentially you’re changing your beliefs, actions, words in any given situation to get the person on the other side of like / approve of you. Sounds pretty manipulative, huh? As two recovering people pleasers we are grateful for this ick so bye bye people pleasing tendencies!

conscious consumption menu:

📕 The Tell by Amy Griffin: This has been on KT’s (and everyone’s) must read list since it came out.
🎧 Giggly Squad: the ultimate comfort podcast, can’t believe we hadn’t put this on this list yet. it’s just such a feel good listen for mindless pleasure.
🏈 DCC on Netflix S2: KT is a trained dancer so she is 100% binge watching this on the 8 hr flight home from Paris while writing this. Was there wine/altitude induced tears? You fucking bet there were.
🚤 The Hamptons Deep Dive by NY Mag: felt like an old fashioned magazine read on my phone. I woke up one morning in Paris and decided to bing all of the articles and they do NOT disappoint.

trends we’re spotting:

🍹 Herbaceous Cocktails: okay hear us out. we know this isn’t a ground breaking trend but let us put you on game to some new spritzes on the horizon (because while we love, Aperol & Hugo are officially basic bitches)
- the Saffron martini at Bar Hemingway
- the Chamomile Vesper at Corner Store
- the Cynar Spritz which is apparently what all the Sicilian baddies order
- the Italicus Spritz all over Gigi in St. Tropez with Bergamot liquor
- the Campari Spritz for the girls who live life on the edge and say bring on the bitter
🏠 Luxury Brands 🤝🏽 Hospitality: Luxury brands need to create an aspirational lifestyle beyond their core product offering, and the way to do that in 2025 is through immersive experiences. It’s again an extension and more attainable entry point for the luxury aficionado who can’t get their hands on a 5-figure handbag but can stomach a 40€ cocktail. “Euro summer aesthetic” is trending high amongst 18-34 year olds according to Pinterest Trends, and at this point, we think it will mostly remain ubiquitous amongst affluent millennials / gen z. Even pre-euro-trip KT could not escape these colllabs but if you haven’t seen them, you will soon!