SCTT: a mercurial bombshell entered the villa

ami colé, wnba all star, authenticity & blaming cats for our summer colds

and

Jul 20, 2025

Another week of SCTT (structured chaos tailored trends) and the start of Mercury Rx is upon us. Tbh we’re already feeling it but we are keeping our heads up buttercups as we get ourselves through August 11th. a few reminders as we gear up:

✖️ don’t sign contracts (oops, already broke this one)
✖️ don’t text your ex
✖️ don’t wait until the last minute, especially w/ travel
✖️ don’t make any major decisions
✖️ don’t force things (soft girl era OK!)
✖️ don’t jump to conclusions & start arguments

Otherwise, it has been a pretty eventful week for us! KT spent the week in LA with MP and you bet that it was full of a million adhd-fueled interruptions and pivoted conversations, a few Erewhon smoothies, a couple failed tennis attempts, delayed / cancelled flights and all the creativity & motivation in the world.

the structure

starting your day with the Travis Scott smoothie from Erewhon
networking your little butt off at a conference
watching the sandlot on your flight back to NYC (peak millennial nostalgia)
three drink dinners / snacks in the 1Hotel lobby
that post-trip 11.5 hour sleep
martha’s vineyard shopping & planning
attempting to master enhance productivity via AI

the chaos

“nothing beats a jet2 holiday” living rent free in your head
our beloved Ami Cole closing the brand.
entering mercury Rx. enough said
crying at almost everything while on a plane (can we get the science behind this?!)
having a cat with a chronic sinus infection
both of us getting said sinus infection
still scrolling and watching so many think pieces about Love Island
that video from the coldplay concert

this week’s motto

be your authentic self - unknown
KT spoke at the Talent Commerce Summit in LA this week and she can literally talk everything celebrity & brands for days. A thing we love to say in this industry is “authenticity” and it has become pretty cringey because its so overused. But looking at it from more of a purpose-driven perspective it really is the key to unlock alignment, effortlessness, and potentially purpose. We live in a world that is pushing everyone to be everything but authentic so it takes real intention to live your authentic self.

trends we’re spotting:

🧵Threads: as someone who recently has gone all in on Threads (thanks to the Love Island discourse) its no surprise to me that Forbes reported Threads coming closer to X’s daily active users. It seems like a bit of a shock to us but the commentary is great and not toxic ~~yet.~~
⭐️ Celebrity becomes niche: Last week I was asked what does the world of talent commerce look like in 15 years and with us being ~~fortune tellers~~ trend spotters - I’d bet that the world of “celebrity” becomes increasingly exclusive and nearly impossible to achieve. Our media is niching down and even some of the biggest creators of this time (think Alix Earle, Kai Cenat, Mr. Beast, etc) are not household names and unknown to a HUGE audience and that trend will only continue.
✨ Human Design: We don’t necessarily think this is a “trend”, but something that - like astrology - will become more pervasive in the coming years.

🗞️ Why I am Closing Ami Cole: If you haven’t heard the massive news swirling around the beauty community - one of our cult favorite beauty brands Ami Colé is closing in September. There are so many reasons for this from funding, supply costs, cost of awareness and more and in the midst of Rhode’s $1B acquisition its a reminder that no matter the fandom around the brand, the business is hard AF.
📺 Love Island UK: a bit of a reprieve and grounding watch since the craze and toxicity of LI USA S7 & you can watch it sans keeping up with social media.
🏀 WNBA All Star via Studbudz: GIVE US ALL THE CONTENT especially our girl Big Ellie. We’re obsessed with the cultural moment that is WNBA All Star and we want all of the brands, chic parties, and $$$ for our girls.
🎤 Law Roach on Keke Palmer: First, obsessed with Keke’s podcast full stop and even better to hear from Law & his story. We were already fans but now we’re stans.
🎧 Diarrha N’Diaya-Mbaye on Female Founder World: KT listened to this awhile ago - likely when it first came out - but really put her onto the Ami Colé brand. Highly recommend if you want to learn more about Diarrha & her vision pre-closing news.

things we added to cart 🛒

this stick, this oil and this tint from Ami Cole - stock up on your faves now ladies! And trying their lip liners
oldie but goodie body butter that KT ran out of
mucinex throat lozenges & tissues
Ougie gold anklet
this raffia tote that gives martha’s vineyard
the entire hanifa resort collection