LOST CLAUDSE
Evil fashion wins, Alo's yacht, & Gemini anti-slander
Welcome to the Sunday Scroll! Your weekend recap of the world of culture, marketing & commerce. Think of us as your internet curators & reprieve from the wild world of being too online. Come for the chaos, stay for the structure.
Guard your loins…the Geminis have been activated! ((As if they were ever not)) And boy oh boy do we love our flip-flopping chatterbox maniacs. NO GEMINI SLANDER WILL BE WELCOMED HERE, OK??? Emotional stimulation is the love language they forgot fr fr. Also, let’s never forget that your fav rapper is probably a Gemini. I mean…2Pac, Biggie, KDot, Ye, 3Stacks…say what you want about Gemini men, but you can’t deny they have a way with words.
In true Gemini fashion… life is getting chaotic!!! And we are choosing to go with the flow, taking whatever punches and blessings the universe decides to bestow on us as we enter summer.
In other news…training Claude is not for the weak. Or the aesthetically specific. MP may or may not have gotten into a verbal altercation with her this week trying to get her to make a visual event deck. Pro-tip: AI is far from there with visual outputs, the slop is real, and designers should feel just fine about job security…at least for now.
This week in ~mood~




The Structure
🏆 Bella Hadid reminding us why she’s the indisputable queen of Cannes
📚 U Chicago offering free tuition to students with under $250K family income
🛥️ Alo’s Cannes yacht flexing on all the branded beach clubs
🖤 Naomi Osaka’s iconic black party riling up the racists
The Chaos
🏠 Kyle suing Amanda for $117K of unpaid rent
😮 Skims unknowingly being a $9.4M drug mule
🐤 The Popeyes x Surf Lodge collab…yikes
💰 Bad Bunny launching a collection with Zara
👚 Fast fashion villain SHEIN acquiring “radically transparent” Everlane
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Quote of the Week
"The future has many names: For the weak, it means the unattainable. For the fearful, it means the unknown. For the courageous, it means opportunity." — Victor Hugo
Time to buckle up and be brave, b*tches!!!
*Adds to Cart*
We’re on ShopMy! So, if you click and purchase any of our recommendations, we may receive a small commission <3
++ Visit KT’s Shop + MP’s Shop for our favs ⭐️
💊 Clearstem’s new Vitamin C serum & hormonal acne supplement
⏾ The best, most luxurious sleep set that we both splurged on
☀️ KTs favorite suite of suncare products that are 30% off this weekend
💉 Microneedling… THIS CLOSE to pulling the trigger
💎 Matching tennis friendship bracelets loading…
Consciously Consuming…
📈 ARK Invest Big Ideas: Cathie Wood, the godmother of disruptive innovation investing and founder of ARK Invest, just dropped their annual Big Ideas report on what's moving the money. The TLDR; a lot of AI-fueled innovation (shocking), mixed with some familiar technologies like blockchain. NFTs gave blockchain a bad rap for awhile but we should all want in on its capabilities, especially its potential to democratize ownership in a world where ownership is quickly becoming the determining factor between the haves and have nots.
🎙️ The Literary Crisis is Scaring Me: Nothing is hotter than being literate and reading for pleasure / self growth / to stay informed!!! We’re all seeing the viral clips of people who can’t pronounce silhouette, cataclysmic or deity and while, yes, kinda funny, WAY MORE SCARY! This is why we’re in uninformed internet opinion hell. Also, nothing is more irritating than people not applying themselves when you know what they’re capable of. Talk your sh*t, Recho. You know we’re always listening.
The Will To Change by Bell Hooks: We love loling over the whole “men are broken” takes just as much as the next gal who has their shit together, but on a deep level, we reject the idea of an inherent badness of men. This book creates not only empathy for any male-hating narrative but also so much information on how the patriarchal structure we live in hurts both genders deeply.
Sabeena Ladha’s two part “What Happened with DEUX” series: Sabeena founded DEUX, the yummy better for you donut holes that we add to our carts weekly on Whole Foods runs. She launched a Substack dropping all the tea on her departure from the brand and wow do we feel seen. She describes working through all the feelings of high expectations, grind culture, the identity shift that comes with motherhood, trauma and everything in between. Definitely worth the subscription and can’t wait to read more from her.
🎶 The Cure by Olivia Rodrigo : Really was hoping for our girl to give us the how-to guide on how to get over heartbreak and instead were absolutely floored by these lyrics. A needed reminder that the only cure lives within us.
LET’S GET CHAOTIC!
We’re Bringing You Candid Takes On…
SHEIN acquiring Everlane & Bad Bunny’s Zara collection


A very sad week for sustainable fashion. First, came the news that SHEIN, quite possibly the most evil company perpetuating the damage caused by fashion fashion, acquired Everlane.









